The Maria Island Walk: CERTIFIED EXCELLENT

Tasmanian guided walk earns international award for its consistently outstanding service.

Hobart-based business The Maria Island Walk is no stranger to tourism gongs, having won eight national and a dozen Tasmanian awards over its 17-year history. But its latest plaudit – a 2019 TripAdvisor Certificate of Excellence – is especially satisfying to The Maria Island Walk’s owners and staff because it recognises their dedication to customer service.

Awarded annually since 2011 by TripAdvisor, the world’s largest travel platform, Certificate of Excellence winners include restaurants, accommodation and attractions from every part of the world. Recipients are announced once a year, in late May.

TripAdvisor’s Vice President of Brand, Neela Pal, said the Certificates “publicly recognise businesses that are actively taking into account customer feedback to help travellers confidently experience the most highly reviewed places to eat, stay and explore.”

To qualify for a Certificate of Excellence a business must have been listed on TripAdvisor for at least twelve months, it must have received a minimum number of reviews and it must maintain an overall TripAdvisor bubble rating of at least four out of five. The only way to qualify is to have customers who care enough about their experience of a business that they take the time to write an independent review on TripAdvisor.

More than 97 per cent of The Maria Island Walk’s TripAdvisor reviewers rate their experience as excellent. A recent example of this customer satisfaction comes from Andrew, of Melbourne, who wrote a review titled “Rare perfection”. “[The Maria Island Walk] has clearly put lots of thought and work into getting every aspect just right. And those aspects can be adjusted to the individual needs of each walker… Our guides, Luke and Tim, were exceptional. Clearly hugely experienced as guides, knowledgeable, patient but also excellent cooks and hosts.”

Amira El Kheir, the Maria Island Walk’s Marketing Executive, said the TripAdvisor Certificate of Excellence was “great news”, and that the business wouldn’t be resting on its laurels. “Everyone here is committed to making sure that every guest has an experience at the highest possible level. So, while we’re thrilled that so many guests over the past year reviewed us so well, our focus is on next year’s guests – we want them to enjoy the experience every bit as much!”